kitUP Originals
Jackie Andrade's 2009 study gave us a seductive number: doodling improves memory by 29 percent. The finding spread to classroom walls and parenting guides, but it rested on just forty people shading pre-drawn shapes. When Mark Fenske's team ran two experiments with 222 participants in 2024, the effect vanished. The real lesson isn't about doodling at all: it's about how a single sentence can outrun the science it claims to represent.
You'll learn:
- Why small samples produce unstable, not wrong, results
- How free drawing costs more than mindless shading
- What note-taking achieves that doodling cannot
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