The Woman Who Made Beauty a Business
"Estée Lauder: The Woman Who Made Beauty a Business" tells the remarkable story of Estée Lauder, who transformed the way women bought cosmetics. She pioneered strategies still used today, free samples, the gift-with-purchase, personal demonstrations, and built her brand not just on products, but on the promise of confidence and glamour.
This biography captures the essence of a woman who never stopped working, dreaming, and reinventing what was possible for women in business and in beauty.
In this KitUP, you'll learn:
• How did Estée become synonymous with beauty?
• How did she start her billion-dollar business
• Lessons from a woman who built a global empire in a male-dominated world.
• Finding her balance as a mother and businesswoman
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