Good Strategy Bad Strategy

Richard Rumelt dismantles the corporate delusion that vision statements and ambitious goals constitute strategy. Most strategic plans fail not from poor execution but from being bad strategy from the start: empty rhetoric masquerading as direction. Rumelt's antidote is the kernel of good strategy, a three-part structure demanding a diagnosis of the core challenge, a guiding policy to address it, and coherent action. From Apple's turnaround to the Gulf War, he proves that focus beats fluff.

You'll learn:

- Why most strategic plans are actually non-strategies

- The kernel's three components that separate clarity from chaos

- How diagnosis exposes the real challenge others miss