Module 3A: You Are as Much as You Love Yourself

Brian Tracy dismantles a myth: the person earning ten times more is not ten times smarter, since the brightest of a thousand tested people was only two and a half times sharper than the dullest. Drawn from his Phoenix Seminar, this module traces the real multiplier through the Potential Formula and down to the self-concept, the master program that keeps most people, in Oliver Wendell Holmes's phrase, going to their graves with their music still in them. Self-esteem is the engine.

You'll learn:

- Attitude as the multiplier you can change in seconds

- The income comfort zone that bankrupts lottery winners

- Self-esteem as the engine behind self-image and self-ideal