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Predictably Irrational

Dan Ariely

The Hidden forces that shape our decisions

15 min 1 languages Read or listen
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Short summary

What's it about?

This book is about reclaiming our power to choose, consciously, wisely, and with a deep understanding of the hidden forces at play. Let’s start making decisions that truly serve us.

In this kitUP, you’ll learn:

-How do we decide

- Understanding the trap of free things

-How emotions impact our decision making

- The duality of the real and marketing world

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