The Art of Social Media

Guy Kawasaki argues that social media success begins with two overlooked details: your screen name and profile photo. Forget clever handles like "Queen Sinem" or "Serseri35" that amuse today but embarrass tomorrow. Claim a custom URL before someone else does. Beyond identity, Kawasaki maps a content ecosystem linking Alltop.com for curated topics, Triberr.com's tribe-sharing model, and ClickToTweet embeds that turn readers into amplifiers. The formula is specific: posts under 1,000 words, visual assets in every update, headlines starting with "How to…" or "Top 10…"

You'll learn:

- Why your real name outperforms any clever username

- How blog networks like Triberr multiply reach through tribes

- The exact headline patterns that bypass reader resistance