The Brain Hates Change: Convince It in 30 Days

Your brain's resistance to change isn't weakness; it's budget policy. This book reveals why the organ that burns the lion's share of your energy fights every new behavior: unknown paths cost more than familiar ones. Drawing on Matt Cutts's thirty-day experiments at Google and the twelve-thousand-diary study that found small progress on meaningful work outranks bonuses and praise, it shows how to slip past your own defenses. The secret: frame change as temporary, and the brain permits the Trojan horse through.

You'll learn:

- Why the day-three voice kills most habits

- How the cue-routine-reward loop automates behavior

- Why a one-sentence progress log fuels motivation