Why Do You Make Bad Decisions in the Evening?

Your willpower isn't weaker at night; your decision budget is simply overdrawn. Drawing on Barack Obama's grey-and-navy-suit rule and the famous jam counter experiment by Iyengar and Lepper, this book reveals the invisible decision tax you pay from the moment you wake. The solution isn't more discipline but fewer choices: personal uniforms, fixed routines, and defaults that make the good decision automatic. Eric Johnson and Daniel Goldstein's organ-donation research proves it: people stay with the default. Design yours wisely.

You'll learn:

- Why six-thirty you fails where nine a.m. you succeeded

- How "good enough" beats the perfect-option hunt every time

- The single checkbox that swings donation rates from teens to nineties