Why You Eat What You Eat

Rachel Herz dismantles the myth that hunger drives your fork. In "Why You Eat What You Eat," the neuroscientist reveals that every bite is orchestrated by an invisible coalition: scent-triggered memories, emotional conditioning, and cultural programming. From the Proustian power of smell to the social mechanics of food aversion, Herz maps the sensory science behind cravings you thought were random. This is not a diet book; it's a decoder ring for the psychology hiding in your kitchen.

You'll learn:

- Why certain aromas hijack your childhood memories

- The neuroscience separating true hunger from emotional eating

- How social identity shapes what you find delicious or disgusting