Fire Yourself

Andy Grove couldn't abandon Intel's dying memory business—not because the numbers were unclear, but because his identity was fused to the decision. Then he asked Gordon Moore a question that would reshape management thinking: "If the board fired us and hired a new CEO, what would he do first?" The answer was instant, obvious, and impossible to see from inside his own history. Grove's "Fire Yourself" thought experiment strips away sunk-cost fog and reveals what a stranger with no past would choose.

You'll learn:

- Why outdated beliefs paralyze brilliant executives

- How imagining your replacement clarifies stuck decisions

- What Grove's year-long execution battle cost eight thousand workers