kitUP Originals
Jeff Bezos walked through Central Park in 1994 with his boss David Shaw, weighing a secure Wall Street career against an unproven idea: selling books online. His answer came from a single mental exercise he called the Regret Minimization Framework. Project yourself to age eighty and ask which choice you'd regret less. Bezos resigned mid-year, forfeiting a massive bonus, and drove cross-country to Seattle with MacKenzie while drafting Amazon's business plan from the back seat.
You'll learn:
- Why inaction wounds deeper than failure ever could
- How to distinguish one-way doors from two-way doors
- What Bronnie Ware's dying patients regretted most
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