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Getting to Yes: Negotiating Agreement Without Giving In

kitUP Originals

15 min 16 languages Read or listen
Short summary

What's it about?

Roger Fisher and William Ury dismantle the myth that negotiation is combat. The Hyde Park frisbee question reveals the core error: asking who's winning means you've already lost. Their framework replaces positional haggling with interest-based inquiry, where the library window dispute and the orange parable demonstrate how asking why unlocks solutions invisible to those fixated on demands. Negotiation jujitsu, objective criteria, and your walkaway alternative form a discipline far more rigorous than hard bargaining.

You'll learn:

- Why differences between parties create solutions, not problems

- How naming dirty tactics like good cop/bad cop neutralizes them

- The single measure that determines if you truly won

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