Lateral Thinking

Published originally in 1970, Lateral Thinking: Creativity Step by Step became a cornerstone of creative thinking literature, It offers practical tools and mental exercises to foster innovation, not just for artists but for problem-solvers in any field.

The author De Bono argues that most people rely on vertical thinking, where logic and tradition guide problem-solving. But breakthrough ideas, innovation, and true creativity come from lateral thinking, approaching problems from unexpected angles, breaking mental patterns, and crafting solutions you didn’t even know existed.

Whether you’re an entrepreneur, artist, student, or leader, this book will transform how you approach challenges, step by unconventional step.

In this KitUP, you'll learn:

- Vertical Thinking vs. Lateral Thinking

- Why your brain naturally sticks to familiar patterns and how to disrupt them to spark fresh, unexpected ideas.

- How to master simple but powerful techniques that make creativity a systematic skill

- The Difference Between “Right” and “Different”.

- How to Train Your Brain to Think Sideways.