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Marketing 4.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Moving from Traditional to Digital

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What's it about?

In a world where marketing is rapidly evolving, this book explores the shift from traditional, one-way strategies to dynamic, customer-centric approaches. It delves into the five A’s of the customer journey, Aware, Appeal, Ask, Act, Advocate, and highlights the importance of inclusivity, emotional connection, and technological innovation.

In this kitUP, you’ll learn:

- How social media changed how Marketing works.

- The real startegities that will help you reach your ideal audience.

- Creating the ultimate WOW experience that your customers wont forget.

- Adapting to the new wold of consumerism.

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