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内容简介
讲了什么？
乔恩·阿库夫揭示了一个令人不安的真相：你放弃的每件事都死在同一个地方。不是开头缺乏热情，不是结尾缺乏毅力，而是中间的荒漠。目标梯度效应解释了为什么咖啡积分卡实验中预盖两章的顾客比从零开始的人快五天集满。新鲜感消退、终点不可见的中间地带，才是未完成事项博物馆真正的馆长。
你将学到：
- 为何缩小目标到令人尴尬的程度反而能完成
- 单车道原则如何击退荒漠中的海市蜃楼
- 无聊不是选错的证据而是正处于中间的信号
乔恩·阿库夫揭示了一个令人不安的真相：你放弃的每件事都死在同一个地方。不是开头缺乏热情，不是结尾缺乏毅力，而是中间的荒漠。目标梯度效应解释了为什么咖啡积分卡实验中预盖两章的顾客比从零开始的人快五天集满。新鲜感消退、终点不可见的中间地带，才是未完成事项博物馆真正的馆长。
你将学到：
- 为何缩小目标到令人尴尬的程度反而能完成
- 单车道原则如何击退荒漠中的海市蜃楼
- 无聊不是选错的证据而是正处于中间的信号
