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内容简介
讲了什么？
马特·卡茨在谷歌工作时发现了一个简单的真相：大脑抵抗改变不是软弱，而是预算政策。这个消耗身体大部分能量的器官只认一条规则——熟悉的路便宜，新路昂贵。但这套预算系统有一道后门：三十天窗口。"永远"触发警报，"试三十天"却像特洛伊木马，悄悄混进抵抗的堡垒。查尔斯·杜希格的触发-惯例-奖励回路解释了为何重复能把昂贵的新行为变成几乎免费的自动驾驶。
你将学到：
- 第三天的声音为何不是敌人而是路牌
- 一万两千条日记揭示的最强内驱力
- 决定日如何用数据取代猜测
马特·卡茨在谷歌工作时发现了一个简单的真相：大脑抵抗改变不是软弱，而是预算政策。这个消耗身体大部分能量的器官只认一条规则——熟悉的路便宜，新路昂贵。但这套预算系统有一道后门：三十天窗口。"永远"触发警报，"试三十天"却像特洛伊木马，悄悄混进抵抗的堡垒。查尔斯·杜希格的触发-惯例-奖励回路解释了为何重复能把昂贵的新行为变成几乎免费的自动驾驶。
你将学到：
- 第三天的声音为何不是敌人而是路牌
- 一万两千条日记揭示的最强内驱力
- 决定日如何用数据取代猜测
