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内容简介
讲了什么？
凯蒂·米尔克曼揭示了行为改变失败的真正原因：我们用同一套方法对付七种截然不同的障碍。从"全新开始效应"到"习惯捆绑"，从《饥饿游戏》有声书实验到老式存钱罐的智慧，这本书将行为经济学转化为可操作的工具箱。米尔克曼证明，现时偏见、拖延和从众心理各需独特战术，而非万能药方。
你将学到：
- 人生节点如何让储蓄意愿提升三成
- 承诺机制怎样把自由限制变成行动保障
- 触发式计划为何比普通提醒更能激活记忆
凯蒂·米尔克曼揭示了行为改变失败的真正原因：我们用同一套方法对付七种截然不同的障碍。从"全新开始效应"到"习惯捆绑"，从《饥饿游戏》有声书实验到老式存钱罐的智慧，这本书将行为经济学转化为可操作的工具箱。米尔克曼证明，现时偏见、拖延和从众心理各需独特战术，而非万能药方。
你将学到：
- 人生节点如何让储蓄意愿提升三成
- 承诺机制怎样把自由限制变成行动保障
- 触发式计划为何比普通提醒更能激活记忆
