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Het Geheim van Succes
Jerry Porras & Jim Collins
Waar gaat het over?
Jim Collins en Jerry Porras ontmaskeren de hardnekkigste mythe uit de zakenwereld: dat visionair leiderschap en briljante ideeën bedrijven groot maken. Sony begon met voedselverkoop, Hewlett-Packard met bowlingartikelen, en Johnson & Johnson schreef bij oprichting het document "Onze Overtuigingen" waarin klantservice boven winst stond. De werkelijke motor achter duurzaam succes blijkt radicaal anders: kernwaarden die generaties overleven, leiders die intern worden gekweekt zoals Jack Welch bij General Electric, en de moed om te falen zoals Boeing deed met de 747.
Je leert:
- Waarom Wal-Marts "Versla het Verleden" effectiever is dan concurrentiestrijd
- Hoe 3M vijftien procent bedrijfsmiddelen reserveert voor experimenteel falen
- Waarom Disney medewerkers ontslaat die negatief over Walt spreken
De Economie en Geld-plank
Begin met luisteren. De ideeën liggen op je te wachten.
Sluit je aan bij een leergemeenschap van ruim 37 miljoen mensen. Vul je dagelijkse routine met de beste ideeën ter wereld.
Aan de slag