理查德 鲁梅尔特
理查德·鲁梅尔特揭示了一个令人不安的真相：大多数企业所谓的"战略"不过是目标清单和华丽愿景的堆砌。真正的好战略必须具备三位一体框架：对问题的清晰诊断、指导应对的政策方针、相互协调的具体行动。这本书将帮助你识别那些充斥空洞辞藻却回避真正问题的坏战略，并掌握构建连贯可执行计划的方法。
你将学到：
- 好战略三大核心要素的构建路径
- 坏战略的四个明显特征与规避方法
- 如何诊断业务核心挑战并设计聚焦方案
加入 3700 万人的学习社区。用全世界最好的观点，填满你的每一天。
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